MohrModels perform more
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MohrModels perform more
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The system that guarantees growth.

Online shops need to be fast and efficient. Time-to-market and low return rates are crucial. With the complete MohrModel system (magnetic ghost mannequin) + AI-powered technology from Picture Instruments, you can improve your entire process and output!

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Extensive benefits for fashion labels, online shops, and e-commerce.

Growth requires efficiency and speed – while ensuring secure product sales.
With our system combining the MohrModel (ghost mannequin) and AI-powered technology from Picture Instruments, you achieve:

Here’s how it works – the system at a glance.

Photograph clothing.

MohrModels ghost mannequins + AI system powered by Picture Instruments technology.

Automatically cropped photos for online shops.

AI model (pre-selected) wearing the original product.

It’s the combination!
Patented ghost mannequin + AI-powered technology.

The precise fit and ergonomic shape of MohrModels Ghost Mannequins ensure that garments drape naturally – forming the foundation for aesthetic, authentic product photography.

In combination with the AI-based background removal and shooting solution by Picture Instruments, this setup enables a workflow that unites photography, processing, and export in one continuous process.

Faster

Image production in minutes, not hours

More Efficient

AI processing directly after the shot

Consistent Look

Uniform quality across your collections

More Natural

Less manual retouching, more authentic visuals, higher conversions

More successful shop images with MohrModels® ghost mannequins since 2011.

Why Authentic Images Sell Better

Today, brands seek fast AI solutions – but speed alone isn’t enough.

Studies with major online retailers have shown that:

Over 40% of test participants perceived heavily retouched product images as less trustworthy and were slower to complete a purchase.

The reason is simple: human perception is intuitive and emotional.

Over-edited images trigger subconscious doubt, while naturally lit, minimally retouched photos are perceived as higher quality – leading to better engagement and higher sales.

Better product photo = less retouching = higher sales

MohrModels mannequins provide the perfect foundation: their accurate fit and proportions let the AI work with minimal corrections, resulting in better images and faster buying decisions.

hollow man effect skirt ghost mannequin

MohrModels – Perfect Fit in Every Size

Our Ghost Mannequins are available in multiple clothing sizes to ensure optimal drape and precision for every target group and fashion category:

👗 Women: EU 34, 36, 38, 42/44, 46, Sport & Maternity

🧍‍♂️ Men: EU 48 (Slimline), 48/50, 54, 50 Sport

👧👦 Kids: 1, 4, 6, 8, 10 and 12 years (Boy/Girl)

Each mannequin is engineered for realistic garment flow, natural fabric tension, and a perfect silhouette – providing the foundation for AI-optimized photography with minimal post-production.

  • Female
  • Male
  • Children
Female Ghost Mannequins mohrmodels with product shot of a jacket

Explore Our Full Range of Female Ghost Mannequins – Perfect for Every Style and Fit

Discover premium-quality female ghost mannequins designed for professional product photography. Available in a variety of sizes to showcase every style and fit with precision. These modular mannequins are crafted to reduce styling and retouching time, delivering a flawless ‘hollow man’ effect for e-commerce. Ideal for clothing brands and photographers focused on efficiency and exceptional results. Benefit from worldwide shipping, free consultation services, and expert recommendations to find the perfect mannequin for your needs.

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male Ghost Mannequins mohrmodels with product shot of pants

Explore Our Full Range of Male Ghost Mannequins – Perfect for Every Style and Fit

Discover premium-quality male ghost mannequins designed for professional product photography. Available in a variety of sizes to showcase every style and fit with precision. These modular mannequins are engineered to reduce styling and retouching time, ensuring a flawless ‘hollow man’ effect for e-commerce. Ideal for clothing brands and photographers seeking efficiency and outstanding results. Take advantage of worldwide shipping, free consultation services, and expert guidance to find the perfect mannequin for your needs.

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Children Ghost Mannequins mohrmodels different sizes with product shot of a pullover

Explore Our Full Range of Children’s Ghost Mannequins – Perfect for Every Stage of Childhood

Discover high-quality children’s ghost mannequins designed for professional product photography. Available in various realistic sizes to represent every stage of childhood, including male and female versions. Crafted for precision, these modular mannequins reduce styling and retouching time, ensuring a seamless ‘hollow man’ effect for e-commerce. Perfect for clothing brands and photographers aiming for efficiency and exceptional results. Enjoy worldwide shipping, free consultation services, and tailored recommendations to find the ideal mannequin for your needs.

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Fully automated fashion photography

That's what our customers say

More About Picture Instruments

Small difference – big impact.

Photographed on MohrModel and enhanced with AI.

Optimal presentation drives purchase decisions.

Photographed flat – conventional AI without a mannequin.

Poor fit. Wrinkled look. Less likely to be purchased.

Satisfied Clients Share Their Stories

“Our company specializes in e-commerce content creation, and my favorite part is using Ghost Mannequin services. We initially used standard mannequins, but they were heavy, difficult to adjust, and unsuitable for swimwear, activewear, and lingerie. I kept searching for better options until we attended a Fashion Exhibition in Europe and discovered Mohr Models. They solved all our problems and exceeded my expectations! The mannequins are light, easy to use, and perfect for any garment. After two years, I’m thrilled with this investment—it has made our workflow faster and more enjoyable!”

Vera Williams

CEO, Vera Williams Photo & Video Studio, Brisbane, Australia

“The e-shop models are an indispensable part of our product photography. Ideal proportions give products the right shape, which is particularly important to us in the high fashion sector. Thanks to the super-smooth surface, clothing can be draped and styled quickly and easily. In addition, the light and flexible structure saves time and image processing costs.”

Romy Zeyer

Studio Director Engelhorn Holding GmbH, Mannheim, Germany

“The E-ShopModels from Mohr Models have made it so much easier for our photo studio to create the pictures we want for our men’s clothing online shop. Easy to use because of the magnetic pieces and because they are light and perfect fits. Our stylists work effortlessly with the different cutouts for the diverse styles and models we carry. For a shop that specialises in shirts with extra sleeve length the extra long arms that are supplied with the model are a real bonus! For the HemdVoorHem.nl photo team our E-ShopModel is their favourite man around the office!

Team Content-Management

Hemdvoorhem.nl, Hoofddorp, Netherlands

“MohrModels is a very reliable company whose products are of very high quality.“

Anja Satzenhofer

Teamlead Operative Production ABOUT YOU° SE & Co. KG, Hamburg

“The E-Shop models from mohrmodels are of a very high quality and neatly finished. We appreciate the flexibility that the many conversion options offer us and make styling easier every day.“

Corinne Schweizer

Deputy Advertising Manager OTTO’s, Sursee, Switzerland

“We have been enthusiastic fans of the Mohr Model mannequins since day one. Thanks to the magnetic function of the individual body parts, dressing and styling the mannequins is done in no time and with simple movements, no matter which item of clothing. Our photographers love the ease of use and the variety of styling options. This makes our account production very efficient and effective. The professional after-sales service with online training on the correct handling and care of the mannequins is also worthy of special mention.”

Stefan Richter

CEO, Pier 14 Gert Griehl GmbH, Usedom, Germany

”Working with Mohr models mannequins is a pleasure. The shape of the mannequin makes the garment look perfect with very little retouching. We save a lot of time creating product images and the result is great with the new mannequins from Mohr models.”

Andrè Tuvberger

Studio Manager, Studio 1, Stockholm, Sweden

”The partnership with Mohr models has been an inherent part of our company for 10 years now. Due to our core business in e-commerce content creation, the demands we expected from the mannequins were very high. After many years of working together, we can say that for us, Mohr models has the best products on the market. The ideal proportions give the products the right shapes, which is essential for the high quality standards in our industry. Thanks to the fine surface and the magnetic function of the individual body parts, the clothing can be styled perfectly. We are looking forward to investing in the latest products again in the future and integrating them into our studio system. ”

Robin Brückmann

CEO & Founder, 21STEPS, Düsseldorf, Germany

“I’ve been working with apparel photography for a few years now and searching for a quality built proper ghost mannequin has been a challenge since day one. I have bought several from ‘reputable’ websites but NONE of them are as advertised. These mannequins are so well built, lightweight but incredibly durable, and so easy to use that I regret not investing in them sooner. Working with the company was such a pleasure and quite refreshing. Don’t let the cost deter your decision. The quality, the service and the entire process, including after purchase support is top notch and very well worth it.”

Wayne Carey

Drake Waterfowl / Hunter Trading Company

“We photographed our fashion collection with MohrModels’ Ghost Mannequins and are very satisfied.
The fit is perfect, the workmanship is high-quality, and handling in the studio is very easy.
Thanks to the modular elements, we were able to work efficiently and achieve professional results.
A clear recommendation for anyone who values ​​first-class product presentation.”

Michael Beer

Allude GmbH

Frequently Asked Question – AI Photo Automation

Find answers to the most common questions about AI Photo Automation with our modular ghost mannequins.

Couldn’t find what you looking for?
write to us at

office@mohrmodels.com

The Picture Instruments AI analyzes the garment on the MohrModels mannequin, detects its shape, light, and shadow, and uses this data to generate a realistic model rendering – without a real model or manual compositing.

Couldn’t find what you looking for?
write to us at
office@mohrmodels.com
  • SALE ENDS IN:
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  • 15% discount on all products
  • valid until November 15, 2025
  • 15% discount on all products
  • valid until November 15, 2025

Autumn sale -15% on all products

Autumn is here, and the colors are changing like the trends, and our prices are giving it a quick “boo!” 👻
Because at MohrModels, there’s now a 15% discount on everything.

No trick – just treat. 😎

Explore Our Models